WIN THE STYLE STAKES AT CHELTENHAM

Step into the Cheltenham Festival with confidence and sophistication in our exquisite range of tweed coats and jackets. Perfectly tailored for race-day elegance, our tweed collection blends classic British Heritage with modern-day charm, ensuring you look the part both in the grandstand and on the grounds.

  • MEN'S SURREY BLAZER IN SYCAMORE

    Make a statement at Cheltenham Festival with the Men’s Surrey tweed blazer in sycamore.  The rich green hue and tailored fit exude classic British style, perfect for race day.

    SHOP CHELTENHAM LOOK #1 
  • LADIES SURREY COAT IN HEMLOCK

    Effortlessly stylish the Surrey tweed blazer will elevate your race day look. Crafted in a specially selected contemporary-coloured medium weight pure wool tweed and with a water repellent outer, it’s perfect for the changeable British weather.

    Pair the Surrey Blazer in Hemlock with the Pyrrole Red Rebecca sweater and a Richmond Fedora.

    SHOP CHELTENHAM LOOK #2 
  • MEN'S SURREY BLAZER IN BRAMBLE

    This sharp, two-button medium weight pure wool blazer in Bramble features a striking lining and matching integrated pocket square plus a double back vent for ease of movement.

    Wear with a merino long sleeve polo shirt and matching waistcoat for an on-trend look.

    SHOP CHELTENHAM LOOK #3 
  • LADIES SURREY MID-THIGH COAT IN HEMLOCK

    Falling to mid-thigh in a flattering, tailored shape, this new season elegant coat in Hemlock is crafted in a specially selected, contemporary-coloured medium weight pure wool tweed.

    Featuring a water repellent outer, contrast faux suede top collar and pocket trims and a beautiful paisley lining, this versatile coat will work beautifully with a crisp white shirt, our Amelia fair isle for an extra layer and the complementary skirt.  If you want to opt for a more casual look, swap the skirt for a smart pair of jeans.

    SHOP CHELTENHAM LOOK #4 
  • MEN'S SURREY BLAZER IN MOOR

    The Surrey blazer in Moor is the perfect smart casual look you need for Cheltenham this year.  Wear with an Ilkley country check shirt and a 1/4 jumper for an extra layer of warmth.

    SHOP CHELTENHAM LOOK #5 
  • LADIES SURREY TWEED BLAZER IN BLUE

    If you’re looking for a smart casual outfit for Cheltenham this year, the medium weight, pure wool tweed Surrey blazer in blue has a contrasting faux suede top collar and is the perfect dress ‘up or down’ piece. 

    Layer over a cashmere cardigan and wear with smart, dark denim jeans and brown boots.

    SHOP CHELTENHAM LOOK #6 
  • MEN'S SURREY BLAZER IN HEMLOCK

    Smart and simple sophistication. Wear the Surrey blazer in Hemlock with a black roll neck sweater, smart jeans and brown boots.

    SHOP CHELTENHAM LOOK #7 
  • LADIES SURREY TWEED GILET IN BLUE

    Up your outfit game with our Surrey ladies tweed gilet! Crafted in stunning blue, this gilet is perfect for adding warmth and sophistication to any outfit.

    Its luxurious tweed material and elegant design will make you stand out in the crowd. Wear with a cashmere sweater in Bordeaux.

    SHOP CHELTENHAM LOOK #8 
  • MEN'S SURREY COAT IN MOOR

    Don’t compromise on style or comfort this race day. Crafted in a specially selected, contemporary-coloured medium weight pure wool tweed.

    The Surrey coat in Moor is designed with a roomier fit but retains a flattering shape. Waterproof and breathable it will protect you in all weathers.

    SHOP CHELTENHAM LOOK #9 

SHOW US YOUR WINNING LOOK!

@ALANPAINE1907

FAQ: What to wear to Cheltenham races 2026?

What is the dress code for the Cheltenham Festival?

There’s no formal dress code at the Cheltenham Festival, but smart, stylish and weather-appropriate clothing is recommended. Classic country style, tweed and smart outerwear are popular choices.

What should I wear to Ladies Day at Cheltenham?

Ladies Day outfits are typically elegant and fashion-forward, with statement coats, bold colours, hats or headpieces, and refined winter racewear suited to March weather.

Can you wear jeans to the Cheltenham Festival?

Jeans are not strictly banned, but they aren’t recommended for the Cheltenham Festival. Smart trousers, tailored skirts or dresses are more in keeping with race day style.

What do men wear to the Cheltenham Festival?

Men usually wear tweed jackets or tailored coats, smart trousers, brogues or boots, and a shirt or knitwear. A smart overcoat or scarf is ideal for colder weather.

What do women wear to the Cheltenham Festival?

Women typically wear tailored coats, midi dresses or skirts, boots, hats or headpieces, and layered winter accessories. Outfits are stylish, practical and weather-conscious.

What should I wear to Cheltenham if it’s cold or rainy?

Choose warm layers, a wool or tweed coat, waterproof boots, a scarf and gloves. The Festival takes place in March, so rain and cold weather are common.

Are heels practical for the Cheltenham Festival?

High heels aren’t ideal due to walking distances and uneven ground. Block heels, ankle boots or smart flat boots are more comfortable and practical.

What shoes should I wear to the Cheltenham Festival?

Opt for comfortable, supportive shoes such as leather boots or brogues. Waterproof footwear is recommended as grass and pathways may be wet.

Should I bring a coat or jacket to the Cheltenham Festival?

Yes, a warm coat or jacket is essential. Cheltenham is held in early spring, and temperatures are often cold and windy.

Do people wear hats or fascinators to the Cheltenham Festival?

Yes, hats and headpieces are popular at Cheltenham, especially on Ladies Day. Styles tend to be classic and understated rather than formal Ascot-style fascinators.

What colours are best to wear to Cheltenham?

Earth tones, tweed, neutral shades and jewel colours are most common. Many racegoers choose rich winter tones that suit the countryside setting.

Is tweed still fashionable for the Cheltenham Festival?

Yes. Tweed is strongly associated with Cheltenham and remains a timeless race day choice for both men and women.

Can I wear bold or patterned outfits to Cheltenham?

Yes, statement prints and bold colours are welcomed, especially when styled with classic outerwear or tailoring.

What accessories should I bring to the Cheltenham Festival?

A structured handbag, gloves, scarf, umbrella and sunglasses are useful. Keep accessories practical but polished.

Is there a fancy dress or costume policy at Cheltenham?

Fancy dress is generally discouraged. Cheltenham favours smart, elegant and refined race day clothing.

Are there outfit rules for hospitality or private boxes at Cheltenham?

Hospitality areas usually expect smarter attire, such as tailored outfits, jackets and polished footwear.

Can I rent an outfit for the Cheltenham Festival?

Yes, many UK boutique and online rental services offer race day outfit hire, including coats, dresses and occasion wear.

What are budget-friendly outfit ideas for Cheltenham?

Layer existing wardrobe pieces such as a smart coat, boots and accessories, and elevate the look with a hat or statement scarf.

Can I re-wear an outfit I wore to another race day?

Yes, re-wearing an outfit is completely acceptable. Many racegoers refresh their look with different accessories or outerwear.